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Plain-English answers to the questions business owners ask before they hire a software, web or automation partner. Written from the projects we build, not from theory.
Book a free 30-min consultationA founder's guide to the minimum viable product: what it is, what belongs in a first version, how long it should take, the build options, and the mistakes that sink MVPs.
November 11, 2026 · 5 min read
A complete website maintenance checklist for business owners: what to check weekly, monthly and quarterly, what each task prevents, and when to hand it to a maintenance service.
November 11, 2026 · 5 min read
Plain definitions of SEO, AEO, GEO and AIO, how they overlap, and what a small business should actually do about each in 2026.
November 11, 2026 · 5 min read
A practical, step-by-step way to move a business process out of spreadsheets and into simple custom software, when it is worth doing, and the mistakes that make it expensive.
November 11, 2026 · 6 min read
A step-by-step guide to AI search optimization for small businesses: the page structure, structured data, business facts and mentions that make AI assistants cite you instead of a competitor.
November 11, 2026 · 6 min read
The six factors that decide what a web or mobile app costs, how to keep a first version affordable, the hidden costs after launch, and the questions to ask before you get a quote.
November 11, 2026 · 5 min read
The real cost of Eventbrite fees for member organisations, the main alternatives compared on fees, member pricing and data ownership, and when building your own ticketing on your website makes sense.
November 11, 2026 · 6 min read
When an existing WordPress plugin is enough, when a custom plugin pays off, the real costs of each, and how to get a custom plugin built so it survives updates.
November 11, 2026 · 5 min read
A plain-English comparison of custom software and ready-made tools, with the questions that decide it, the real costs of each, and the hybrid most small businesses end up with.
November 11, 2026 · 5 min read
Real examples of client, customer and member portals, what each one does, and how to tell whether your business needs one. Written for owners, not developers.
November 11, 2026 · 6 min read